The electric future of Toyota and Lexus is exciting

Mission to Brussels

New battery electric cars and hydrogen fuel cells from Toyota will strengthen the multi-technology approach to achieving carbon neutrality.

Through its multi-technology approach, Toyota’s global vision of “Mobility for All” aims to leave “no one behind” and provide customers with affordable, low- and zero-emission mobility solutions that meet their diverse needs.

Toyota Motor Europe uses a multi-technology strategy and leads the transition to carbon neutrality by 2040.
Expanded range of battery electric vehicles and hydrogen fuel cells unveiled.

Toyota Motor Europe’s sales of battery electric cars will exceed 250,000 units per year by 2026.
At the Toyota Motor Europe (TME) 2023 Kenshiki event, a group of executives from Europe and the rest of the world presented the company’s latest electrified products and technologies.


Kenshiki means insight into the Japanese language and this year’s event, attended by more than 300 media representatives, focused on battery electric and hydrogen vehicles, which will play an important role in the company’s multi-technology strategy in the coming years.

Mobility for everyone

Toyota’s principle for mobility for all, “Mobility for All”, and its commitment to achieve complete carbon neutrality in Europe by 2040 and globally by 2050 guide the company’s approach to new product development.

The freedom of reality

In an interview with Kenshiki, Simon Humphries, Chief Branding Officer, Head of Design, Toyota Motor Corporation, provided further insight into the company’s philosophy: “For us, mobility really means freedom. With freedom comes opportunity, and at Toyota we believe that everyone should have access to the opportunities that mobility provides, no matter where they live, in any situation, and no one should be left behind.”


Toyota’s multi-technology strategy confirms this logic, with low- and zero-emission mobility solutions designed to meet specific local needs, i.e. products that meet drivers’ requirements or are relevant to their local infrastructure, while remaining affordable, leaving no one behind. the path to carbon neutrality.


Humphries has unveiled several prototypes that will pioneer the next generation of battery electric vehicles from Lexus and Toyota. He explained that the new modular design architecture, which combines gigacast machine-assisted frame construction, component minimization, and the new Arena operating system, enables design freedom that enhances the entire user experience.

Unveiled at Kenshiki, an exciting range of future Toyota and Lexus battery electric cars are set to hit European roads in the coming years – including the Lexus LF-ZC, Toyota FT-Se, Toyota FT-3e, Toyota Sport Crossover concept and Toyota. Urban SUV concept.

Carbon neutrality

TME announced last year that it aims to achieve complete carbon neutrality in Europe by 2040.

SBTi Scope 1 and 2 targets for carbon neutrality will be achieved in European operations and production facilities by 2030.

For Scope 3, Toyota will achieve a 100% reduction in CO2 emissions in new vehicle sales by 2035 and complete carbon neutrality in the value chain and logistics by 2040. In this area, TME is already making progress and is starting to use electric trucks with hydrogen fuel cells on four main logistics routes from Belgium to Germany, France and the Netherlands.

Electric vehicles

Commenting on TME’s mid-term product launch plan, Yoshihiro Nakata, President and CEO of Toyota Motor Europe said: “While we will continue to offer a number of technologies to reduce CO2 emissions, we will also continuously increase the number of zero-emission cars we offer to customers. .”

In Europe, Toyota’s electrified mix is ​​already at 71% and is expected to rise to 75% in 2024, and this will continue to expand, with new battery electric vehicles playing an increasingly important role in sales volume.

Fifteen EVs

By 2026, TME will offer approximately 15 different zero-emission vehicles (EVs) under the Toyota brand, from passenger cars to light commercial vehicles, and Toyota’s European BEV mix is ​​expected to exceed 20% and exceed 250,000 vehicles per year.

Regarding hydrogen, Nakata explained that Toyota maintains its belief in its unique role and contribution to the decarbonization of European transport with the dynamics of growing infrastructure and the availability of green hydrogen.

Toyota’s hydrogen strategy covers many areas of mobility. In the passenger car segment, the company offers the Mirai and the recently launched Crown. In the commercial sector, TME Hydrogen Factory Europe integrates current fuel cell technology into trucks, buses, coaches, ships and pick-ups, as demonstrated by the Hilux hydrogen fuel cell prototype presented at Kenshiki.

Hydrogen technology will continue to evolve when Toyota launches its third-generation fuel cell systems in 2026.


The addition of the Proace Max completes the Toyota Professional range.

The Toyota Professional light commercial vehicle range is rounded off with the addition of the new Proace Max, a large van available in three lengths and heights to give customers the flexibility they demand.

Like its “siblings”, the new Proace Max is available with a battery electric drive that provides a range of 420 kilometers (WLTP) and access to zero-emission zones.

The Proace Max joins the recently updated Proace and Proace City models, giving customers a choice between large, medium and small utility vehicles – all with the option of a battery electric drive system.

The Hilux is also a key member of the Toyota Professional fleet and a mainstay of TME commercial vehicles for customers who value quality, durability and reliability. The new impetus will give the model the introduction of a version with a 48-volt hybrid system next year, which will provide more power and torque, while improving fuel consumption by 10%.

Toyota Professional has strong momentum and sales are expected to increase to more than 140,000 vehicles in 2023, registering more than +20% compared to 2022. excellent customer service of the retail chain.

Paris 2024

Following on from the previous topic on hydrogen, Matt Harrison, COO, Toyota Motor Europe, highlighted that up to ten hydrogen applications will be operating at Paris 2024. As the Global Mobility Partner of the International Olympic Committee and the International Paralympic Committee, Toyota will provide a passenger car fleet of more than 2,650 electric cars and 700 last-mile electric mobility solutions.

Mr Harrison explained that these solutions include 250 Accessible People Movers (APMs), redesigned for Paris 2024 and manufactured in Europe to better suit the local requirements of Paris:

“The vehicle is designed to offer last-mile services and transport people with accessibility needs to different locations. After the Games, the APM fleet will be part of our lasting legacy for Paris.”

Leave a Reply

Your email address will not be published. Required fields are marked *