Smartwatches help protect health, according to Huawei’s European health survey

Europe-wide research conducted on behalf of Huawei reveals that consumers’ knowledge of what constitutes good health and the behaviors that help them is limited. At the same time, it highlights the untapped potential of smart watches for achieving a healthy lifestyle.

  • Only 50% of European citizens say they are satisfied with their physical condition. 91% of respondents want to improve at least one health aspect of their lifestyle.
  • Most smartwatch users (88%) say their device can help improve their physical health. 87% have implemented at least one new wellness habit as a result of data provided by their smartwatch.
  • Mental health tops the list of concerns, with sleep and stress cited as the two main concerns. However, awareness of important health indicators is very limited
  • More than half (54%) of Europeans do not have regular medical check-ups, but 63% of smartwatch users have seen their doctor after receiving abnormal health data from their device.

THE HUAWEI European Health Survey 2023, published, offers valuable insights into trends and attitudes of European citizens regarding personal health. Research conducted by Ipsos reveals the untapped potential benefits of smartwatches at a time when preventative care and easy access to health information are more important than ever.

“Mental and physical health is at the top of the agenda for individuals and the wider society,” notes William Tian, ​​European President of Huawei Consumer Business Group. “We investigated whether European citizens prioritize their personal health and whether they recognize key health indicators as vital to their overall well-being.

Additionally, we sought to understand whether smartwatch users exhibit greater health awareness and healthier habits compared to non-users. Our research revealed some disturbing facts while also demonstrating the positive impact of health-focused smartwatches.”

Europeans are not satisfied with their health

European interest in personal health is high with equal emphasis on mental well-being and physical health among respondents (>83% vs. >82%). However, overall health satisfaction remains moderate, with only half of survey participants reporting satisfaction with their overall health.

Concerns about fitness (24%), mobility (26%), reduced energy levels (29%) and a significant proportion of being medically overweight or obese (46%) were highlighted. In conclusion, the appetite and need for a significant improvement in health is clear.

91% of respondents expressed a desire to improve at least one aspect of their healthy lifestyle, with the goal of improving an average of nearly four (3.9) healthy habits.

Reducing stress was the top priority for many (43% of respondents), followed by maintaining a healthy weight (40%), eating a healthy diet (35%), getting enough sleep (35%) and exercising daily (34%). Despite these expectations, 72% of European citizens acknowledged that they need an extra push or often lose motivation to follow healthy lifestyle habits.

Reported knowledge of important health indicators is very limited (with most measures reported by respondents not being actual health measures at all, but rather activities such as “drinking more water”).

Awareness of what the correct “score” should be for certain vital health indicators for each individual was also very low. This reveals a critical gap in knowledge about metrics that significantly affect health. However, regular access to personalized health indicators directly influences a deeper understanding of advanced health – smartwatch users in Europe are on average 51% more likely to know target metrics for all key health metrics than non-users.

More health metrics, developing powerful micro-habits and changing behavior

Consistently tracking multiple health metrics helps develop powerful micro-habits and behavioral changes—and research data shows the impact smartwatches can have here:

  • On average, smartwatch users in Europe are 51% more likely to know the exact values ​​of all key health metrics compared to non-users. Additionally, they are 75% more likely to know their target body fat measurement and 71% more likely to know their correct daily calorie goal.
  • Smartwatch users check their basic health metrics more than twice as often as non-users. Specifically, they monitor heart rate, blood oxygen saturation, and calories burned nearly three times more often than people without the device (2.8x, 2.7x, and 2.6x, respectively). Physical activity measured in steps dominates the daily metrics, with nearly half of users tracking their steps daily, a major contributor to improved health.

  • Smartwatch users take health alerts seriously, with over 74% seeking advice when their device alerts them to abnormal health indicators, leading 63% to see a doctor for further analysis.
  • Additionally, an impressive 87% of smartwatch users have adopted new healthy behaviors based on information from their devices. These changes include increased exercise frequency (47%), longer exercise duration (41%), better sleep habits (39%) and dietary modification (28%).
  • In stark terms, smartwatch users see mostly positive results from their device, with 88% of users agreeing that their smartwatch can help improve their physical health, 86% their overall quality of life, and 76% their mental health.

Advanced metrics are instantly available from the three Huawei Health Labs

Over the past ten years, Huawei has developed a world-leading portfolio of wearable technology in hardware, software and services. Unrelenting dedication to health and fitness technology research and innovation has allowed Huawei to develop incredibly sophisticated and accurate smart sensing for the whole body.

Recognizing the growing need in the health and fitness market, Huawei is committed to deeper research into health monitoring algorithms through its wearable technology. This has led to the establishment of three health laboratories around the world since 2016 in Xian and Songshan Lake in China and this year in Helsinki, Finland. Health Lab Finland is staffed by an interdisciplinary scientific research team consisting of 6 PhD students and 20 experts from 5 main areas – physiology, artificial intelligence, machine learning, software testing and software engineering – from 7 EU countries. This ensures that every area of ​​sports and health research reaches the world’s advanced standards.

HUAWEI also has a range of high-tech smart watches on the Greek market that can satisfy even the most demanding users such as HUAWEI WATCH 4 Pro, HUAWEI WATCH Ultimate and more. HUAWEI WATCH GT4, Huawei’s latest smartwatch, allows consumers to customize their health and fitness technology journey without sacrificing style.

It comes with enhanced features for
sports and health tracking and can be connected to iOS and Android devices with Menstrual Cycle Management 3.0 and Sleep Breathing Awareness powered by improved TruSeen™ 5.5+ technology.

Incorporating more than 8 years of research and development, the HUAWEI WATCH GT4 also enhances TruSeen™ 5.5+ heart monitoring technology, which features a multi-channel signal enhancement algorithm that
based on an exclusive method that is the result of Huawei’s long-term study. This gives consumers a 30% more accurate measurement of their heart health, even during dynamic activities (e.g. running, jumping rope) or in low temperature environments.

It also introduces the improved TruSleep™ 3.0, which gives consumers better awareness of the sleep cycle. Now in version 3.0, HUAWEI WATCH GT4 sleep tracking provides a comprehensive understanding of sleep cycles and helps consumers adjust their sleep patterns.

This includes Sleep Breathing Awareness, which detects breathing patterns during sleep and provides the user with additional information about their breathing health during sleep. For a full breakdown of the European Health Survey data by country, visit the official website and download the full report here

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