From the mobile phone to the electric car, reasonable similarities between two sectors that “need” each other.

Electric cars and digital technology naturally complement each other. They are strongly connected, it seems be inseparable. From this connection are born concepts that can lead to confusion for newcomers: electric vehicles, connected cars, intelligent functions, autonomous driving…

While it is true that not all electric vehicles necessarily include connectivity and autonomous driving capabilities, there are also combustion engine vehicles, even older ones, that are equipped with advanced technology, especially very innovative driver assistance systems.

Tesla is a pioneer in the development of software electric cars.

What started with Tesla has spread across the industry

Due to the natural nature of the energy source that powers them and their propulsion system, electric vehicles They are more compatible with driver assistance systems. Electric motor power electronics and battery management systems can be configured more precisely than in heat engine vehicles.

It all started with Tesla and its electric cars developed as a mobile phone, p operating system dedicated around which the car is built.

But it would be very easy to oversimplify it and think that only the California manufacturer has been quick to integrate cloud and intelligent digital functions into its vehicles.

Ford, for example, has taken some advantage with its Sync operating system, designed in collaboration with Microsoft. In 2013, the Infiniti Q50S could read messages on Facebook and Twitter while the car was steered using a steer-by-wire system that eliminated the physical connection between the steering wheel and the wheels.

Technology integration is the foundation of the new mobility ecosystem.

Beyond connectivity: integration

The real success of all the technologies contained in an electric car is in integration. Giants such as Google, Apple, Amazon or even Netflix have developed over the years authentic ecosystems composed of software and hardware that ensure continuity of your services in any context.

What seems obvious today was not so obvious fifteen years ago. They had to innovate and overcome technical (and psychological) barriers to expand their services.

That is, companies originally focused on software and e-commerce, such as e.g Google and Amazon, started making their own devices: the Pixel line of phones and watches, Chrome computers in the former, and Kindles and Fire TVs in the latter.

Without having an operating system on which to base all operations and voice assistants that naturally integrate its functions to make everything much more usable.

Today, it seems natural to start playing a YouTube video on your computer and continue on your mobile phone to pick up where you left off, all designed to provide a seamless experience ecosystem which has adapted almost organically to the habits of its user, beyond the interest of these companies to always know the needs of each person and sell them what they need.

It would seem logical that some car companies are following suit today the same logic that the tech giants applied digital mobility in the 2000s and 2010s.

And it’s not just Tesla and historically European manufacturers who are doing it, the same tech companies and again Chinese manufacturers have also joined to lead the trend.

The mobility ecosystem of electric cars

Recently, NIO launched its own mobile phone. By pressing a single button, it enables multiple perfectly integrated interactions with the brand’s electric cars. in the same line, Polestar It is also developing its own smartphone in cooperation with Meizu, with which the automaker has established a joint venture. It plans to launch the device in late 2024, coinciding with the launch of the Polestar 4.

On the other hand, companies widely recognized for their leadership in the field of mobile devices and, more broadly, in the field of information technology, are entering the electric car market quite successfully.

Xiaomi and Huawei There are two obvious cases, the first in a big way, the launch complete electric carand the second, the integration of software and hardware as the basis for some Chinese manufacturers such as Avatar either Cherry, whose first prototypes have already been spotted or officially presented.

Maybe a little further, but with a seemingly solid project, Sony is developing Afeelaan electric car designed in collaboration with Honda.

In the plane above these cases, yes Googlewhich has evolved Android Automotive so that it can be integrated by any brand that wants to opt for it. A system that inherits some of Android Auto’s features but goes much further.

Not only does it allow you to have all its services and applications without the need to connect any mobile phone, it adds synchronization with the user account.

It is also integrated into the car’s functions and receives the necessary data for a navigation menu that takes into account the battery charge with all the added services it can offer.

Finally, very secretly but loudly, Alleged Apple electric car He continues his march amid confusing rumors of departures and near-imminent starts.

The Apple Car, a project that seems to be an open secret.

Conclusions

All this could indicate significant development of the car concept. It’s no longer just about integrating huge touchscreens and sometimes unnecessary devices.

The industry seems to be completely rethinking the way it designs cars, which could be simple terminals added to the ecosystem wider composed of mobile devices and all coordinated layer Artificial Intelligence.

And all this at a time when the industry is experiencing a clear division, with traditional manufacturers, especially European ones, facing new challenges, while Chinese manufacturers and new companies are adopting a completely innovative perspective, with the idea that the car is simply another part in the continuum of mobile uses and that will become a means of collecting as much personal data as possible.

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