Choosing the best commercial spaces: twenty tips from architects for entrepreneurs to be successful

“When a self-employed person buys or rents a space, in many cases it does not always respond to the needs of a business idea,” explain experts on connecting owners of non-residential premises with entrepreneurs. For self-employed people thinking of buying or renting premises and starting a business, two of the architects who work at Localia, Laura Andreu and Simone Cammillett, offer 20 tips on how to successfully start a local business.

1. Choose a good location.

The area in which the business is located will be crucial and you need to ask yourself the following question: is it so necessarily your business in the neighborhood? Is there a market? Because a lot of times it’s assumed that in certain neighborhoods a business will be guaranteed to succeed, but there may not be a market for what’s going to be offered. On the other hand, the surroundings can be saturated.

2. Study where clients come from.

It is necessary to evaluate in detail what route of people passing through this street where the campus will be located. And even if starting a business next to another similar one seems like a bad idea, the two can become great allies. Something to keep in mind are the ‘bar’ areas, often in concentrated parts of town; If it is possible to open in one of these busy areas, customers will surely fall for themselves.

3. Analyze the competition.

You have to look at businesses nearby and ask yourself what works for them. Study the competition even if they are in other parts of town. It’s not about copying someone, it’s about finding it what makes a business unique to be recognized and recognisable.

4. Check the size of the premises.

Spaces are usually shown empty or with furniture from the previous owner that will need to be changed. In these cases, the space may seem smaller than it actually is. Importantly, they are useful meters. Good planning and layout of a space can completely change the perception.

5. Think about a target concrete.

The offered products or services will not be aimed at everyone, but they will be will focus on a group of specific people with specific needs. Therefore, you need to be very clear about what target (target audience) on which the initiatives will be focused in order to achieve a greater return on investment.

6. Define the product.

You need to think carefully about what you will offer and set a price. And even if you intend to offer the product at an affordable price, you always have to try to distinguish for something that is offered.

7. Think about your ideal schedule.

Business opening hours will depend on products or the services it offers and its services location. A simple example: if you are going to open a business on a street full of offices, which would work better, day or night?

8. Consider the permitted capacity and the work to be done.

If it is a “raw” site, the initial cost will be higher because everything will have to be built almost from scratch. This is important for spaces that need to be transformed repairs to ceilings, walls and floors. Consideration should be given to smoke exits or emergency exits where necessary. An air conditioning, cooling and/or heating system may also need to be incorporated. All this will have a significant impact on the investment.

And in terms of capacity, here they are some examples. For the bar area in which the customer is standing, i.e. 16 square meters, one square meter per person would be considered. For the dining room where the client sits, 20 square meters would have to be allowed one and a half square meters per person. And count on toilet meters, including those for the disabled, etc.

9. The ideal schedule.

We have to take this into account activity which will develop; the “life” of the area and surroundings; where the premises will be located; clients; nearby businesses etc.

10. Find out about the necessary licenses.

It is quite possible that professionals will need to be hired to help with the management. The licensing costs and technical procedures usually range between 1,500 euros (if simple) and 3,000 (if complex). In addition, it should be taken into account that in order to speed up the procedures in autonomous communities such as Madrid, it is advisable to carry them out through an entity collaborating in urban planning (ECU), a company approved by the Madrid City Council.

11. Make a list of the machinery that will be needed.

You need to think about the specialized machines you will need as they usually represent a significant percentage of the budget. This can depend on many factors, such as whether or not site features can be reused and trying to save by buying used machinery. It is appropriate reserve between 20% and 40% of the total budget for furniture, accessories and decorations; and may even be higher depending on each case.

12. Choose good suppliers.

The quality of the product offered is essential. It is good to remember these two recommendations: always choose the infrastructure that suits the needs and choose the best suppliers. And this, along with good design, will ensure that customers remember the company for its exceptional service.

13. Calculate the return on investment.

Do a realistic cost estimate to get started and think about all the expenses for the investment that is going to be made. In addition to the investment in the premises, other concepts have already been mentioned in the previous lines, to which we must add the salaries of employees, etc. Stores that have achieved a better design can afford to offer their products more expensively and satisfaction of customers is greater.

14. Come up with a different concept.

As with all proposed projects, you need to think strong thought. This will make the decision easier. When an idea is worked on, something more than just a product is offered, i.e. customer experience. Having a clear business concept will help you succeed.

15. Create an experience.

For the business to be remembered and achieved loyalty and attract clients, it is more than appropriate to create a a unique experience: that the user feels attracted and enthusiastic about the product or service offered. That’s why you’ll need to think about your entire buying process, from the moment you enter the store to the point of sale. The local atmosphere It is a key element, it is essential to have a business space that excites and falls in love with the client.

16. Design a unique image.

Create cohesion graphic brand communication is essential. Design of signs where you state prices, material packagingmarking size, etc. This is not a job that can be easily solved. Have graphics This is key because it will not only take care of creating a logo that speaks volumes about your concept, but will also provide support in all matters related to dissemination and image.

17. Choose the right experts.

Is it necessary to hire a professional for renovation work to start a business, or is it better to save money by doing it yourself? No need to gamble here., if you want implementation times to be met and reform costs to be controlled. You will collaborate on the site design and launch process, saving you time and worry.

18. Know how to be a marketing strategist.

Marketing any business starts with having a space that attracts potential customers. Good marketing strategy It will help more people to visit the store and recognize the brand.

19. Create a community.

Today more than ever it is important to be in touch with customers, we are talking about communicating with them off-site channel. For example, asking customers to share pictures of themselves enjoying a product or service on social media is a good way to provide them with valuable information, go beyond a simple traditional sale and create a connection and bond with them as a brand.

20. Bring the brand to life.

We must not neglect the meaning of the brand in space: the corporate colors and graphics They must be reference elements. Spaces must be imbued with the essence of the brand. It is an important factor that does not go unnoticed in the eyes of customers.

From the summary of Localia somehow concerns faced by the self-employed when considering business and that from their group they are addressing: “Entrepreneurs already have a difficult enough time in this country to go on their own adventures, so we have to offer them all the services: finding the ideal location for their business, facilitating an architectural study, solving licensing issues and reconstruction of premises and, last but not least, to help these entrepreneurs so that thanks to marketing, the enterprises of the projects implemented by us are recognized and remembered. What an entrepreneur, a sole trader who wants to start a business, requires and needs is to manage it globally and centrally; Many steps need to be taken, and with a comprehensive service you save time and health.

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